外贸人如何借助巴黎奥运会“撩”客户?
2024/08/09

之前一直和大家分享如何找到与客户聊天的话题,拉近双方的距离,刚好现在法国巴黎奥运会,正如火如荼地进行着,可以有哪些奥运话题能借势和客户交流呢?

1、通过奥运话题,吸引客户兴趣
比如本届的巴黎奥运会主题宗旨有可持续发展与环保、创新与科技、全民参与与包容性等,如果你刚好是做环保材料相关行业的,你就可以借着本次奥运的主题,给之前未回复的客户写这样的开发信,可以参考下面的内容:

Paris Olympics Green Initiative — Enjoy Special Discounts on Eco-Friendly Products!

Dear [Customer Name],

I hope this message finds you well! The 2024 Paris Olympics is making global headlines with its commitment to environmental sustainability and green initiatives. Our company is also dedicated to environmental innovation, aligning perfectly with the Olympics' green mission.

Exclusive Green Product Offer

To celebrate this environmental milestone, we are pleased to offer you special discounts on our green products:

20% Off Eco-Friendly Products:Enjoy a 20% discount on our eco-friendly product range, helping you reduce your carbon footprint.

Innovative Technology:Experience our latest [Product Name], designed with sustainable materials and energy-saving technology to transform your business.

Free Environmental Consultation:Contact us for a complimentary consultation to learn how to better achieve sustainable development.

Join us in embracing the green revolution of the Paris Olympics. We look forward to working with you!

Best regards

2、借助奥运热点,开发新客户

在线沟通方式比如通过WhatsApp,借助奥运热点向潜在客户发送问候消息并分享奥运精彩瞬间,同时介绍公司产品和服务。
例如:你是否在现场观看奥运会或通过电视关注赛事,你最喜欢哪项运动。如果有客户反馈,可以顺势推荐相关的产品,查看我们的XXX产品系列,灵感源自奥运精神,可以访问这个网址,获取独家优惠。
3、关注奥运赛事,及时分享好消息共同庆祝
当客户所在国家获得奖牌时,及时分享好消息,表达祝贺并引出产品推荐:
Dear [Customer name]:
I have just seen your country win the gold medal in track and field at the Olympics. That's great! About the Olympic Games, we have launched these products, if you are interested, you can click the link to learn about it…
4、结合不同国家的奥运强项,丰富沟通话题

深入了解各国在奥运会上的优势项目和选手表现,将这些信息作为与客户沟通的有趣话题,增强互动性和亲近感。

5、社媒上奥运元素的更新

特别是加强各大社媒,包括linkedin、facebook、Instagram、tiktok等图文、视频创意、奥运会设计文案更新;借助社交媒体平台实时分享奥运会相关内容,并引导客户关注公司产品和服务。

例如猜奥运金牌数、 分享客户使用产品的精彩瞬间,结合奥运精神进行宣传等。
以上就是本次的分享的如何利用奥运话题去撩客户,趁现在仍是比赛期间,大家可以结合自己的实际情况去试试吧。
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